Did you know that women make up almost fifty percent of the audience playing or watching games? When we mention games, we aren’t exactly referring to Nintendo games, but games like Candy Crush, Sudoku or Jigsaw puzzles that we all play on our cell phone or tablet.
Benefit Cosmetics feels like they stumbled across a buried treasure with that whopping piece of information. They are about to step up their marketing campaign by reaching out to the 15,000,000 women who daily play digital games. They have combined forces with Gen.G. The two industries are going to make an unstoppable force to be reckoned with.
This will be the first time that a high-tech industry will work along with the beauty world. Benefit Cosmetics says that they are getting their “game face'” on for this innovative undertaking.
Benefit Cosmetics has been serving women with high-quality beauty products for more than 40 years, so they thought they knew a thing or two when it comes to marketing their product. But, recently connecting with consumers has been a tricky business because of fierce competition.
They will be working closely with world-renowned digital artist, Eleanor Barnes, who is famous for her on-screen cartoons and creative fictional characters. She will be working hands on with Gen.G, in designing the new video series. In the future, she will reach out with top women gamers for their input.
How does Gen.G feel about working with a beauty company? Gen.G couldn’t be more thrilled with the idea of collaborating with Benefit Cosmetics, because together they are going to create a community for women via digital gaming.
The goal of Gen.G and Benefit Cosmetics is to create a community that will give women a sense of belonging, despite gender, size, shape or ethnicity. They desire to create an inclusive environment for female gamers.